A bold pan-European campaign for Panasonic’s Lumix G range.

By letting people identify themselves with one of several camera character types, the goal was to create a deeper emotional connection. From famous footballers and hipstery cool kids, to aspiring film directors, aiming to show that there’s a Lumix G for everyone, and help photographers ready to take their next step and find ‘the one’ for them.

As head of retouching for Brave at the time, I had to oversee and directly work on the extensive retouching requirements across the campaign.