LBD - We Go Together
Brown-Forman’s new vodka brand ‘lbd’ is made up of blended dual-fruit flavours. To launch the drinks range, and connect with the getting-ready-to-go-out occasion, Brave produced the ‘We Go Together’ campaign.
The work ran in out-of-home, print, online films and social. Each selected colour shot was edited into black and white with the people cutout from the background, which was subsequently darkened to alter the style of photography. Supplied flattened product renders and drink images were edited to be semi-opaque, able to work on any background.
