Panasonic OLED TV Key Visual
Hollywood to your home, Panasonic remasters OLED.
Recently launched at CES 2017, the world's first HDR, Ultra HD OLED TV. Following on from my previous work for Panasonic I was again asked to create the Key Visual for one of their most important product launches.
With such a wide range of possible uses, including large outdoor sites where extreme detail could be viewed up close, the file dimensions were considerable. The technical demands of the work involved compositing stock photography, multiple studio shots and adding extra detail and effects.
The finished Key Visual, several metres across at 300dpi.
An early stage close up of the face, with a complex cutout of the studio shot model that had to show every strand of hair.
Custom brush effects used to add detail and colour to the close up individual shots of each eye, comped onto the face before adding a cleaned eye mask to complete the look. The mask being an additional shot with the surface detail drawn from scratch.
Ultra high-res stock photography, initially used as the cityscape background before colour grading and adding parts of the new sky.
Examples of potential ad campaign