Childs Farm is an award winning British brand that uses naturally – derived ingredients and essential oils to produce mild, kind and delicious smelling toiletries that care for the skin and hair of newborns, babies and children. I worked with acclaimed children’s photographer Emma Tunbridge on the retouching of all the products and children.
It was quite a complicated brief due to the large number of products requiring semi-opaque areas to work across coloured backgrounds. The comps of all the children also required highly detailed cutouts, again to work on different backgrounds before final colour adjustments were made. Once all the retouching was complete I created a full suite of master press ads which are shown here.