Made It My Own
This year, Annie Sloan, creator of Chalk Paint and world-famous colour expert, is celebrating 25 years of inspiring products and ideas, helping people breathe new life into their furniture and transform their living spaces.
To help celebrate this, Annie Sloan painters were given the tools to create their own projects, and then share a framed picture of their masterpiece in an online "Made It My Own" gallery and via their social channels.
I worked on the images used in the campaign, shown below. Typically the matching of paint swatches was a key component of the work, alongside product retouching and extending backgrounds where necessary. The work ran across global print, digital, social and online films.
